The twenty-minute deploy
A rule of thumb: if publishing a change takes longer than a short walk, the pipeline is the project.
September 28, 2026 · 5 min read
Notes on making things that stay small — the decisions, the abandoned drafts, and the occasional photograph that explains the rest.
6 pieces · newest first
A rule of thumb: if publishing a change takes longer than a short walk, the pipeline is the project.
September 28, 2026 · 5 min read
Six months in, the name is either doing work for you or quietly costing you users.
September 9, 2026 · 4 min read
Thirty-six frames changes what you're willing to stand still for. A note on the discipline of a finite roll.
August 21, 2026 · 7 min read
One colour, four shades, and a rule about where the deep purple is allowed to appear.
July 30, 2026 · 5 min read
A short list of tools that survived a year of being optional, and one that didn't.
June 15, 2026 · 4 min read
The tools behind the essays — 6 small builds, each with a page on what it does and what it got wrong.
Browse the shelf12 frames of weekends, mostly on film, mostly in the hills an hour out of the city.
Browse the roll